writing a letter to the brand from your consumer’s perspective)). In business, empathy techniques are used to “ shoe-shift” into the shoes of the consumer to reveal insights and opportunities that may be invisible in data patterns, interviews, surveys and observation (examples of empathy techniques include immersion, participant observation, co-creation, role-playing, accompanied shops, usability testing, and reflective exercises (e.g. When mindreading is combined with emotional mirroring (feeling what the other is feeling), we experience empathy – seeing and feeling the world from the perspective of the other.Įmpathy = Mindreading + Emotional Mirroring Shoe-shifting Some people are more gifted at mindreading than others (there’s a free scientific self-test here). Mindreading is what psychologists today call our capacity to put ourselves in the shoes of the other and see the world from their perspective. Against Empathy: The Case for Rational CompassionĪre you a good “mindreader”? Empathy techniques for reading the minds of consumers are becoming increasingly popular in insight, innovation, and design.ĭespite supernatural overtones, mindreading is perfectly natural and one of two defining characteristics of the human capacity for ‘ empathy’ (a term coined a century ago from the German Einfühlung for what Adam Smith had called “fellow feeling”).
0 Comments
The world that McNaughton has created in this book is the world of the ghoul and who knows but that The Throne of Bones will become the standard textbook for the care and feeding of ghouls just as Dracula has become that for vampires?" "McNaughton seems to have mastered one of the most difficult of literary arts: to draw upon the classics of the field without losing his own voice. Howard, and Greco-Roman decadent works such as Petronius's Satyricon. Joshi, in the afterword to this collection of stories, notes the strong influence of Clark Ashton Smith, Lord Dunsany, H. You've got just a hint of the wondrous and original visions in the dark fantasy world of Brian McNaughton. Then throw in star-crossed lovers, crazed zealots, stalwart heroes, bloodthirsty renegade armies, hideous monsters, and likeable misfits. Imagine mephitic gardens where the sarcophage, selenotrope, and necrophilium bloom. Imagine earthy Tolkienesque characters in a setting full of cemeteries, graverobbers, necromancers, corpse-eaters-even a huge labyrinthine necropolis. Establishing these characters early on will connect with readers new to chapter books and give them some exciting reading. I liked seeing main characters of elementary school age many characters in series books are in middle school or older, relegating elementary school characters often to the role of annoying younger sibling. The books feature illustrations on every page, easy-to-read text, and fast-paced stories. The series is part of Scholastic’s new Branches line of books – chapter books aimed at newly independent readers. Naturally, his friends think he’s crazy, but he’s determined to see his job through and keep his friends and fellow students out of the clutches of the evil school building. He finds out pretty quickly that the school is alive, and it’s evil – and that the Hall Monitor is the last line of defense in keeping the students safe. On his first day of duty, he almost sinks into quicksand on school property and hears strange noises coming from the school itself. The school year is starting, and Sam is bemoaning the fact that he’s been named a Hall Monitor. The first book in their new Eerie Elementary series, The School is Alive! introduces us to elementary school student, Sam Graves, and his friends, Antonio and Lucy. Scholastic is great for putting out affordable series that keep kids reading, and Eerie Elementary is firmly in that camp. Eerie Elementary #1: The School is Alive! (A Branch Book), by Jack Chabert (Scholastic, June 2014). " leaves us with a sense that a transgendered concept of what it is to be fully human and psychologically whole is both valid and nothing new. This is the history book for the rest of us.-Kate Bornstein, author of Gender Outlaw Customers will be shipped the book with one of the available covers. This book was published with two different covers. Leslie Feinberg-hirself a lifelong transgender revolutionary-reveals the origin of the check-one-box-only gender system and shows how zie found empowerment in the lives of transgender warriors around the world, from the Two Spirits of the Americas to the many genders of India, from the trans shamans of East Asia to the gender-bending Queen Nzinga of Angola, from Joan of Arc to Marsha P. This groundbreaking book-far ahead of its time when first published in 1996 and still galvanizing today-interweaves history, memoir, and gender studies to show that transgender people, far from being a modern phenomenon, have always existed and have exerted their influence throughout history. Transgender Warriors is an essential read for trans people of all ages who want to learn about the towering figures who have come before them-and for everyone who is part of the fight for trans liberation “The foundational text that gave me life-changing context, helping me to understand who I was and who came before me.”-Tourmaline, activist and filmmaker Not an easy task when the house is filled with unexpected secrets, and all Elisabeth can think about is kissing Nathaniel in peace. With no access to the outside world, Elisabeth, Nathaniel, and Silas-along with their new maid Mercy-will have to work together to discover the source of the magic behind the malfunctioning wards before they're due to host the city's Midwinter Ball. Surely it must be a coincidence that this happened just as Nathaniel and Elisabeth started getting closer to one another. But something strange is afoot at Thorn Manor: the estate's wards, which are meant to keep their home safe, are acting up and forcibly trapping the Manor'' occupants inside. Now that their demon companion Silas has returned, so has scrutiny from nosy reporters hungry for gossip about the city's most powerful sorcerer and the librarian who stole his heart. In this delightful sequel novella to the New York Times bestselling Sorcery of Thorns, Elisabeth, Nathaniel, and Silas must unravel the magical trap keeping them inside Thorn Manor in time for their Midwinter Ball!Įlisabeth Scrivener is finally settling into her new life with sorcerer Nathaniel Thorn. Scott talks with Roger Highfield, an Oxford-trained chemist, who. This is the perfect guide for parents who want to teach their children science through their favorite adventures as well as for the millions of adult fans of the series intrigued by its marvels and mysteries. The Physics of Christmas: From the Aerodynamics of Reindeer to the Thermodynamics of Turkey by Highfield, Roger A humorous scientific analysis of the Christmas season answers such pressing questions as: can reindeer fly Why is Santa Claus fat What was the Star of Behlehem and, Will we eventually have cloned Christmas trees Reprint. The Physics of Christmas December 25, 199912:00 AM ET Heard on Weekend Edition Saturday Audio will be available later today. Description Behind the magic of Harry Potter-a witty and illuminating look at the scientific principles, theories, and assumptions of the boy wizard's world, newly come to life again in Harry Potter and the Cursed Child and the upcoming film Fantastic Beasts: The Crimes of GrindelwaldĬan Fluffy the three-headed dog be explained by advances in molecular biology? Could the discovery of cosmic gravity-shielding effects unlock the secret to the Nimbus 2000 broomstick's ability to fly? Is the griffin really none other than the dinosaur Protoceratops? Roger Highfield, author of the critically acclaimed The Physics of Christmas, explores the fascinating links between magic and science to reveal that much of what strikes us as supremely strange in the Potter books can actually be explained by the conjurings of the scientific mind. Sciff tells us some say it was because she did not trust her husband around coeds and she had good reasons for this. Nabokov, a very deeply read person, attended every class and set in the first row. The accounts of the lectures and classroom atmosphere are just wonderful. Nabokov taught literature at several American universities, Wesleyan, Cornell and Harvard. They got out of Europe just in time, 1938. I was ashamed of Nabokov when I learned he had numerous affairs with other women. Mrs Nabokov ran all the practical details of their life. Nabokov was often thought to be a White Russian countess or a German princess but she always quickly asserted she was a Russian Jew. It was fascinating to learn more about the Russian Emigre community in Paris and very sad to see many supported Hitler's anti-Semitic policies, seeing the Jews as responsible for the fall of the Tsar and the destruction of their privileged world. Nabokov gave English and tennis lessons and his wife translated and did secretarial work while typing all her husband's manuscripts. I learned of their very real struggles just to get by in Europe. I will just talk about some of the many things I liked about and learned from this profound deeply emphatic biography. I do not desire to give a synopsis of their lives together. We must accept that the creature known as Bigfoot walks among us-and that it is a beast of terrible strength and ferocity. Kate’s is a tale of unexpected strength and resilience, of humanity’s defiance in the face of a terrible predator’s gaze, and, inevitably, of savagery and death.īecause if what Kate Holland saw in those days is real, then we must accept the impossible. In these pages, Max Brooks brings Kate’s extraordinary account to light for the first time, faithfully reproducing her words alongside his own extensive investigations into the massacre and the legendary beasts behind it. The journals of resident Kate Holland, recovered from the town’s bloody wreckage, capture a tale too harrowing-and too earth-shattering in its implications-to be forgotten. The #1 New York Times bestselling author of World War Z is back with “the Bigfoot thriller you didn’t know you needed in your life, and one of the greatest horror novels I’ve ever read” (Blake Crouch, author of Dark Matter and Recursion).Īs the ash and chaos from Mount Rainier’s eruption swirled and finally settled, the story of the Greenloop massacre has passed unnoticed, unexamined. Trekking through the mountains to further unravel the mystery, the trio stumbles upon the doorway to the center of the Earth, and once arrived in this dangerous place, they plan immediately for their escape before they become permanent residents. Taking care of his distracted nephew Sean (Josh Hutcherson), scientific researcher Trevor (Brendan Fraser) is stunned to discover clues to the whereabouts of his lost brother in a copy of the book "Journey to the Center of the Earth." Taking Sean with him to Iceland for further study, Trevor meets up with Hannah (Anita Briem), a tracker and daughter of a dead scientist who held faith in a land located beneath the planet's crust. It's a gimmick-driven movie and it's shocking how much the final product lacks the source material's intrinsic magic. "Journey to the Center of the Earth" isn't a straight-jacket adaptation of the Jules Verne classic, but a vague photocopy that eschews daring adventure for cheap, plastic thrills, tarted up with a sickly glaze of 3-D to help prop up the anemic screenplay. Her atmospheric writing about the magical Orkney Islands and their wildlife, rather than the ruminating on alcoholism, is what sets the book apart. A simple existence, close to nature and connected to other people, was just what she needed during her first two years of sobriety. Liptrot grew up on mainland Orkney, a tight-knit Scottish community she was eager to leave as a teenager but found herself returning to a decade later, washed up after the dissolute living and heartbreak she left behind in London. And yet it is about so much more that I’m tempted to say alcoholism is only the backstory, not the main thrust. That’s because, put simply, it’s a memoir about Amy Liptrot’s slide into alcoholism and her subsequent recovery she also mulls over her father’s history of mental illness and the strain it put on her family. The Outrun has recently been shortlisted for the Wellcome Book Prize, awarded annually to a work that engages with medical themes. |